HistoryYouTube was founded in february 2005 by three old employees of Pay-Pal, (an e-business allowing payments and money transfers to be made through the Internet) : Chad Hurley (chief executive officer, Steve Chen (chief technical officer), and Jawed Karim (Advisor).
The company began in a garage in Menlo Park, California. The initial version launched in 2005 primarily featured videos of Chen’s cat. Online word-of-mouth has first permitted YouTube's growth. The founders had enough creativity to make their project successful. To get their website some buzz, the partners organised a contest that awarded an iPod Nano. This contest generated the traffic YouTube needed and made it one of the fastest-growing sites around.
In October 2006, Google bought YouTube fo 1,65 billions dollars. YouTube kept his name and his 67 employees.
Success recipe?
The key to the success of the platform YouTube is linked with the potential notoriety this site provides to its users. Moreover, this platform is easy to use and quite fast. It also offers a wide choice of video contents. It’s a lot more simple to put a video on the Web with YouTube than with Google Video where you have to download a transfer software, then upload the clip and fill out data about the video, including its title, description and genre. Eventually Google approves or not the clip, which can take a few hours, or a couple of days. On YouTube, users sign in, type in a video's title and description, and upload. The clip goes up instantly. The other difference lays on the community aspect.
Me and YouTube
At the moment, not having Internet at home prevents me from going from sites to sites seeking information and finding funny videos … I’d rather spending hours on Internet instead of watching a crappy movie of TV. YouTube is one of the sites I go to once in a while.
We could imagine that YouTube might develop again in the future, making money throw Advertising and then a new small community will emerge criticizing the change of YouTube. For instance, they might add an ad after five minutes of a movie…
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