If Paris is the first touristic destination. Its not thanks to the "Parisian courtoisie". Just look at their faces a Monday morning in the metro... If tourists take the metro, queue to get in the RER or go to the Champs Elysees a Saturday afternoon, they might not come back. The Ile de France Region is promoting Paris through a multimedia campaign based on a website c'est so Paris. This website plays with cliches about Parisian. On some postcards, foreign people can learn the French gestures language. With the following one, learn the Bof attitude.
They also created an online game : you send your photos representing the stereotypical Parisian attitude. The best ones can win a week-end in Paris. Billboards and postcards are the offline tools used.
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