Privacy pollution refers to every kind of database owned by companies who follow your actions on the net and all the web content you produce. Qualified database represent a huge source of profit for business. But a lack of freedom for you. Because database are being sold by a company to another one... You might ignore how some companies you've never heard about before get hold of their information. So an advice: be careful. You need to avoid to share personal information online if you don't want to be annoyed with spaming, newsletters, tracking...Take the example of the online lottery, Bananalotto. You think its just an online lottery and the economic model is like a normal lottery. But this website belongs to a marketing company Netarget. Its profits are made by selling the information concerning the players, with a file of 1,2 million persons. According to Christophe Cousin, the CEO, it makes 2/3 of the business turn over.
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